It is a rough road that leads to the heights of greatness....

It is a rough road that leads to the heights of greatness....

When life gives you lemons you make lemonade. This isn’t always an easy thing to do, because of course it often largely depends on how optimistic you are and whether you see life as a glass half empty or a glass half full. I tend to be a glass half empty sort of person myself, which isn’t a good thing. That’s why I’m so keen on hearing about the stories of other people - especially those who’ve served to inspire and motivate others.

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Add Your Voice to the Sound of the Crowd - and let it be different

Sometimes you can really feel up against it. You’re not doing so well, you’re not in the right circles,  you’re not talking to the right people, and nobody’s interested in you. 

It would be fair to say that you’re not part of the in-crowd. 

You’re begging people to subscribe to your newsletter in the hope they’ll see something special, then they’ll promote you and you’ll be part of ‘scene,’ and a paid up member of the in-crowd.

But you know you were never part of that scene, you never played by the rules, you were never well connected enough, and what’s more, you never will be.

But I’m here to tell you it doesn’t matter.

It may feel like you’re swimming in a large pool full sharks and you’re just a dirty little winnow. Or perhaps you moved over to the smaller pond hoping you’ll be able to replicate the success of the bigger sharks and reinvent yourself. But you know deep down you’ll never be a shark, and if you’re truly honest with yourself you don’t want to be one either. 

Secretly you never wanted to be like everyone else, you wanted to stand out, to be different, only thing is, that’s only possible if you have money. And if you know the right people, or if you’re good at kissing butts, or you’re confident enough to shout the loudest. It’s all about the right connections. And possibly the well known skill of being able to convince anyone within a 10 mile radius that what you’re doing is fucking amazing - and more often than not it isn’t. It has to be more about the substance than the style…

Or it’s just another version of The Emperors New Clothes - same story, different characters.

Secretly, you want to make a difference without having to go through all that bullshit and fakeness. 

Secretly, you’d like to change the world but you don’t know how. 

I’m here to tell you that you can, and none of the horseshit and fuckery you hear in the exclusive VIP areas matter. 

Learn your craft well and be kind. 

Do your job better than anyone else, and always play fair.

Work hard at what you do. You can be seen if you really want to be. You just have to be somewhere where they can easily find you. 

Who? Your ideal client. Your audience, your tribe.

And you know what? Everyone makes it in the end if they want it badly enough.

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Perhaps you’re business and you’re going nowhere fast, no one knows you exist, you have an idea, you’re in tech, you want to change the world and make it a safer, better place. 

You can do that with your product or services, only trouble is you could be juggling live fish in the town square with a cherry on the end of your nose and no one would care. Except anyone walking past....maybe 2 or 3 people at best. If you’re lucky.

If you were in high school you’d be over in the nerd section (and I’d be sitting next to you).

But if you had a bigger audience you could spread the word. 

You could tell them all about your products and services, all about your story, where you’re from, why you’re here, why it matters and why they should care..

Once you have an audience. Without one, no one will ever know.

And that’s where I come in. I can help lay the groundwork, tell your story, make it matter, make sure people see it.

We can talk conversions, and make stock phrases about ‘struggling’ and being ‘on message.’ And yes we can do all that.

But today I’m all about the passion. That’s what eating a lot of chocolate in one sitting does for you. 

If you want to be part of the in-crowd go somewhere else. I’m all about the nerds, the inventors, the techies and the programmers, and the eco warriors. 

Message me, work with me, whether it’s an About Page or a whole suite of web pages. I’m your man.....or in this case your woman.

My prices aren’t exorbitant they’re just fair, and I place a great deal of value on what I do, and so should you. But hopefully they won’t leave you bankrupt.

Speak soon, chow.