How letting your mind wander every now and again might actually help you run your business

How letting your mind wander every now and again might actually help you run your business

Be interested in everything. Read everything. Come back to what you’re doing with fresh eyes.


It doesn’t matter whether you’re a copywriter or a business. Let your mind wander because it’s good for your brain. Be interested in everything, and read about everything!


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About Me Page, bios and b2bs

About Me Page, bios and b2bs

Businesses rarely seem to understand the value of a good About Me Page. Social media has changed the way we deal with potential customers and other businesses. There’s a much more personable style. They chat, they get to know them, they may try to find what their needs are, their pain points. However, when that person, or larger scale company goes on to their website, what they see is something that doesn’t quite match the social-media-speak. Instead, what lies before them is a dry, somewhat stiff introduction to the business, and an about page that may speak of the company as a whole, and/or show individual bios of company members, perhaps the top 5 executives. All of it is dry, grey, dull boring, and that not only leaves a rather confused impression, it may also result in a loss of custom.


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