I think I may be a tree.....question is are you one too?

Yes, I’m blogging again, in the form of an email, which you’re getting because you’re on my list.

Exciting isn’t it?

It’s enough to make your heart skip a beat. The tension is palpable…

So basically, I’m here to provide you with all the inspiration you’ll ever need to get out of a fug of copy misery and help convince you that I really am the answer to all your copywriting needs.

Or, providing other copywriters with an opportunity to laugh and point and nod in a disapproving way,

I have that effect…

When I’m not doing that, I’ll be plying you with the contents of my head, for I am indeed the purveyor of all kinds of piffle and nonsense, some of which you may find useful.

Sometimes, I may even have something to sell - and you can pretend you know nothing about it.

Although I’m hoping you’ll find it quite useful.

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Ideas – is there any such thing as an original idea?

My water cooler moments to keep my sanity often come from occasional forays on Twitter, where I allow my followers to get the odd glimpse into the dark cavernous regions of my mind.

Often, I like to think my ideas are indeed both original and mind-blowing.

Which of course they’re not.

We often come up with what we think are amazing thoughts and ideas, only to discover that someone’s come up with the very same thing.

My 5-minute Twitter musings involved me discussing my thoughts on CCTV minds and whether we could project our thoughts onto a screen, especially arguments with our other half, and in a jokey, oh-aren’t-I-funny sort of way. I enjoyed one or two compliments on my originality and basked in the glory of comparisons with Charlie Brooker’s Black Mirror, until I realised that very same idea had been used in a story back in 2011, The Entire History of You.

It was fun while it lasted.

Thing is, it got me thinking about ideas and how we’re constantly striving to be unique and different, to stand out from the crowd. In our businesses, we are faced with a million competitors all trying to be different, all trying to stand out.

We may never come up with something completely and utterly different that’s never been done before, or be the next Steve Jobs, or Tim Berners-Lee. But we may be able to come up with a different way of doing something that’s already been done before. Provide a way of providing something that is both useful and provides value, and that is unique.

That applies to both copywriters and business owners out there. You may not be the only one doing something or reinventing the wheel, but you may be doing it in a really unique and amazing way.

And then tell the world about it, with a unique and original story, because we all love a story. Why you’re amazing, why your business is the big cheese, why your team is the best team ever…how you can help people with how you do things, no matter how serious and dull it may seem, but make it as interesting, original and important as you know it is.

and of course I can help you with that. (see what I did there?)

Except for science fiction stories. That’s a no goer for me.

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Trees needing their own personal space, no touching allowed…..who knew?

Trees needing their own personal space, no touching allowed…..who knew?

Finally, I read a post on social media about ‘crown shyness’ cue the word shyness, that got my attention.

There was an article explaining what it was, or at least trying to, with various theories put forward.

My favourite, and the one I’m going to stick with, is that they’re just trying to find their own unique space and have their time in the sun.

That sounds a bit like me….and possibly you too…. or your business.

Finally, do read Colm Toibin’s Mad, Bad, Dangerous To Know, The fathers of Wilde, Yeats and Joyce. You can thank me later.

How letting your mind wander every now and again might actually help you run your business

How letting your mind wander every now and again might actually help you run your business

Be interested in everything. Read everything. Come back to what you’re doing with fresh eyes.


It doesn’t matter whether you’re a copywriter or a business. Let your mind wander because it’s good for your brain. Be interested in everything, and read about everything!


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