I think I may be a tree.....question is are you one too?

Yes, I’m blogging again, in the form of an email, which you’re getting because you’re on my list.

Exciting isn’t it?

It’s enough to make your heart skip a beat. The tension is palpable…

So basically, I’m here to provide you with all the inspiration you’ll ever need to get out of a fug of copy misery and help convince you that I really am the answer to all your copywriting needs.

Or, providing other copywriters with an opportunity to laugh and point and nod in a disapproving way,

I have that effect…

When I’m not doing that, I’ll be plying you with the contents of my head, for I am indeed the purveyor of all kinds of piffle and nonsense, some of which you may find useful.

Sometimes, I may even have something to sell - and you can pretend you know nothing about it.

Although I’m hoping you’ll find it quite useful.

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Ideas – is there any such thing as an original idea?

My water cooler moments to keep my sanity often come from occasional forays on Twitter, where I allow my followers to get the odd glimpse into the dark cavernous regions of my mind.

Often, I like to think my ideas are indeed both original and mind-blowing.

Which of course they’re not.

We often come up with what we think are amazing thoughts and ideas, only to discover that someone’s come up with the very same thing.

My 5-minute Twitter musings involved me discussing my thoughts on CCTV minds and whether we could project our thoughts onto a screen, especially arguments with our other half, and in a jokey, oh-aren’t-I-funny sort of way. I enjoyed one or two compliments on my originality and basked in the glory of comparisons with Charlie Brooker’s Black Mirror, until I realised that very same idea had been used in a story back in 2011, The Entire History of You.

It was fun while it lasted.

Thing is, it got me thinking about ideas and how we’re constantly striving to be unique and different, to stand out from the crowd. In our businesses, we are faced with a million competitors all trying to be different, all trying to stand out.

We may never come up with something completely and utterly different that’s never been done before, or be the next Steve Jobs, or Tim Berners-Lee. But we may be able to come up with a different way of doing something that’s already been done before. Provide a way of providing something that is both useful and provides value, and that is unique.

That applies to both copywriters and business owners out there. You may not be the only one doing something or reinventing the wheel, but you may be doing it in a really unique and amazing way.

And then tell the world about it, with a unique and original story, because we all love a story. Why you’re amazing, why your business is the big cheese, why your team is the best team ever…how you can help people with how you do things, no matter how serious and dull it may seem, but make it as interesting, original and important as you know it is.

and of course I can help you with that. (see what I did there?)

Except for science fiction stories. That’s a no goer for me.

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Trees needing their own personal space, no touching allowed…..who knew?

Trees needing their own personal space, no touching allowed…..who knew?

Finally, I read a post on social media about ‘crown shyness’ cue the word shyness, that got my attention.

There was an article explaining what it was, or at least trying to, with various theories put forward.

My favourite, and the one I’m going to stick with, is that they’re just trying to find their own unique space and have their time in the sun.

That sounds a bit like me….and possibly you too…. or your business.

Finally, do read Colm Toibin’s Mad, Bad, Dangerous To Know, The fathers of Wilde, Yeats and Joyce. You can thank me later.

Landing Pages, About Me Pages and climbing out of a rut

Sometimes it can feel like some changes in life are too many changes by far. But you realize that to evolve, to get better, to move on, change is inevitable and necessary. This is especially true when it comes to running a business. You can get too fond of being in one place, so much so that before you realise it you're stuck in a rut so deep, it's going to take a long time and a lot of digging to climb back out of it.

But when you do finally get out there's that inevitable moment when you stare bleakly into the sunlight, trying to adjust your gaze, you're slightly dazed, confused and trying hard to dust yourself down. You take in what's around you, assimilate where you are, and where you need to go next. It can seem daunting, terrifying even. There's always going to be that period of adjustment, that time when you have to assess how you got to where you are, where you need to go next, and where you really want to be.

Once you've done that you can start moving ever forward, inexorably towards your ideal destination. There'll be bumps along the way and you might find that sometimes you'll feel like giving up, that's it's not worth the hard work and determination to persevere. It may seem there's another way that seems easier, more attractive, but if you're anywhere near as stubborn as I am, you'll keep on going, ever forward, with only one goal in mind - success.

In my situation for instance I decided to change direction slightly with what services I offered, and I too have had to climb out of the rut or trench, whatever you want to call it, and stare into the sunlight, blink a little and take it all in. I think I made the right decision, because now I'm squeaky clean and ready for a challenge. I want to spread my wings and show you what I'm made of. Move onwards and upwards and take a few people with me for the journey.

I was thinking of prospective clients initially, someone out there who's looking for that helpful nudge towards success, because I believe I'm the copywriter for you. Someone who's intuitive, quick thinking, with an eye on technology and the future all at the same time.

I can either make money for someone with a stonkingly amazing sales page, or create words that help explain or expand on what you're about and what your brand identity is..such as an About Me page. About Me pages give the reader a real insight into who's behind the business, it gives them the incentive to try what you're offering, because they can see what you're really about and what it is you wanted to achieve by starting a business in the first place. And I don't mean a long-winded page about how you persevered at hockey or how many A levels you got and how good you look in a suit either, we're talking about a slick page full of interesting bite sized information that informs and reveals the person behind the brand, the personality behind the products. Don't for one minute think that About Me pages don't make a difference, or that they're any less important than your Home Page, because they're a vital part of your marketing arsenal.

A Landing Page on the other hand can help you if you're promoting a new product or course and you want people to sign up, or if you've written a book on an area of expertise. Something that's eye catching, attention grabbing with a stupendously good call to action that reels them in.

You see, I know I'm good, although I will question you endlessly and tirelessly until I get enough information to make your pages work. Because there's no point in me typing a load of hoo-haa off the bat that's not worth jack shit. We want it to work don't we?

So, plenty of questions, but a quick turnaround after the initial interrogation and a page that could make all the difference.

So right now I'm offering any prospective client a trial offer which ends 10th May 2017. I'm going to offer any Landing Page or About Me page at £250/$310 each for the first 5 clients that get in touch. So you can either have an About Me page or Landing Page for £250/$310, they won't be staying at that price for long, well for a month, before I put my prices up.

So if you are also climbing out of the trenches and looking into the sun and assessing where you are and where you want to be...get in touch, it could be the difference between staying in the rut you're in or getting out into the open and onwards towards success. One page, one fixed price and you could be doing better, because you may not know much about writing, or have the time to write - but I do. I've got all day.

Don't take my word for it - get in touch... today.

Landing Page           £250/$310 each

OR

About Me Page         £250/$310 each

Before May 10th 2017.