Website design or copy first?

A picture paints a thousands words, we can thank Frederick R. Barnard for that exhausted little gem. However, when it comes to web copy or a landing page, words are everything, or they are at least as important as the pictures. A picture may paint a thousand words alright, but they may not be what you were hoping for, what you need is a marrying of both image and text to tempt those fleetingly fickle online visitors, and then keep them there.

Ideally, before you design your website you should get your words together. Hire a copywriter, preferably a good one, and get them to provide the content first, and then you can design the website around it. But, how will the copywriter know how to write it without visuals, I hear you cry? Well, you pull together some URLs from competitor websites and say "I like the look of that" or I want it similar to that, but obviously not identical, and I want 3 columns of content running down the centre, and then I want small bits of copy on the About Us page, like they've done...." you get the picture, pardon the pun. You can also give them word count as a starter for ten.

You can also put the copywriter in touch with the web designer and then you can all work together, remotely or in the same room, a veritable feast of ideas and creative input, with everyone working towards the same goal.

What if you already have a website, and you're not redesigning, but you just want new content? Usually, it's better to do the two at once and have a fresh all-singing, all-dancing website, but if you just want content, that's fine. Again, refer to websites you like, show them how you'd like it done, answer all the questions they ask you and review at the end.

A fancy web design with graphics, video and images are all very well, but if nobody knows what it all means, or what you're trying to say, then the image may not paint the words for you, or at least perhaps not the right ones. A video is good, but that alone may not be enough to get the message across by itself.

Asimov once said that writing was like thinking through his fingers, so I suggest you let my fingers think for you and create some powerful words, provide carefully placed keywords and some scintillating taglines that'll send your audiences' pulses racing, and hopefully keep them there.

We're aiming to gain and retain ya'll... and a harmonious coupling of words and clever pictures can probably create a much better message than pictures alone ever give me a call or drop me a message. You know you want to.