Evaluating your progress as a copywriter

Evaluating your progress as a copywriter

When I did my teaching course back in the annals of time, when dinosaurs walked the earth, evaluation was a big word. As students, we had to evaluate each lesson, what had gone well, what had gone badly, what we could do to improve. This was for every single lesson we carried out as students during our teaching practice. This particular course in teaching (early years 3-7) was tough, it was condensing 4 years of an education degree into one year. I found it hard, that and the fact I had a young child to take care of myself. I battled on however and eventually passed with flying colours.

I came across evaluation as a tool for improvement on other courses I did throughout my career before I left to freelance. These courses included various vocational management courses and another for training adults. I was a sucker for punishment for sure, but I learnt a lot.

But what has this to do with copywriting? Well because I've had to spend so much time evaluating I think it's stuck. I find myself doing it mentally whenever I've come across a problem, a difficult client (which is a rarity) perhaps, a decision I've made that I'm unsure of, or any work related issue I've resolved but feel unhappy with how I've handled. I find it helps after I've thrashed it out with other copywriters first. By networking online I'm in the lucky position of being able to talk it through with other copywriters who will give me a variety of different opinions and thoughts on what they think.

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Spring break and time to reflect

    I always make a point of having at least a couple of days off over any holiday period. When you're self-employed it's easy to get carried away with the work schedule and continue until you're fit to drop. When you carry on like this you'll have no energy left, and once the energy reserves are dry, you'll come to a stop. 

    When you love your job as much as I love mine, you have to know when it's time to take a break. You have to recognise the signs of fatigue and go with the flow. Even a couple of days off make can make all the difference, so you're ready to tackle the daily grind once more. Naturally it's a different story if you have deadlines to reach over the holiday period, but you should really take off at least a weekend to refuel.

    For instance, today after having the weekend off, I've had a nice long run, later I'm going to read, relax and prepare for the week ahead. I don't find it easy, for I'm constantly trying not to listen to that voice in my head that tells me I really should just get back to my computer and work. 

    But if I don't rest then I won't be the only one that suffers, so will my clients. And I know that when I return to my desk in the morning, I'll be fully recharged and ready to tackle whatever the week is ready to throw at me. And I'm always at my best when I'm feeling fully rested and energy levels restored.

    i hope you've enjoyed the Easter break and eaten your fill of chocolate Easter eggs. I certainly have.

    So remember, this fully recharged copywriter is offering the following until May:


    Landing pages - £250 each


    About pages - £250 each


    You know where to find me.


    Don't crash and burn.