When I did my teaching course back in the annals of time, when dinosaurs walked the earth, evaluation was a big word. As students, we had to evaluate each lesson, what had gone well, what had gone badly, what we could do to improve. This was for every single lesson we carried out as students during our teaching practice. This particular course in teaching (early years 3-7) was tough, it was condensing 4 years of an education degree into one year. I found it hard, that and the fact I had a young child to take care of myself. I battled on however and eventually passed with flying colours.
I came across evaluation as a tool for improvement on other courses I did throughout my career before I left to freelance. These courses included various vocational management courses and another for training adults. I was a sucker for punishment for sure, but I learnt a lot.
But what has this to do with copywriting? Well because I've had to spend so much time evaluating I think it's stuck. I find myself doing it mentally whenever I've come across a problem, a difficult client (which is a rarity) perhaps, a decision I've made that I'm unsure of, or any work related issue I've resolved but feel unhappy with how I've handled. I find it helps after I've thrashed it out with other copywriters first. By networking online I'm in the lucky position of being able to talk it through with other copywriters who will give me a variety of different opinions and thoughts on what they think.Read More