It is a rough road that leads to the heights of greatness....

It is a rough road that leads to the heights of greatness....

When life gives you lemons you make lemonade. This isn’t always an easy thing to do, because of course it often largely depends on how optimistic you are and whether you see life as a glass half empty or a glass half full. I tend to be a glass half empty sort of person myself, which isn’t a good thing. That’s why I’m so keen on hearing about the stories of other people - especially those who’ve served to inspire and motivate others.

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When copywriters get a somewhat shaky start, imposter syndrome and building confidence

When copywriters get a somewhat shaky start, imposter syndrome and building confidence

I started looking for more clients while slowly trying to build up confidence. Lots of cold emailing, lots of cheery phone calls to people I’d never met, which took a lot of courage, especially from someone so shy. It's easy to assume that copywriters are a confident bunch of people, and of course it pays to be confident, but something tells me that a lot of copywriters, if not all of them, are as shy as I am.

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