When copywriters get scared - getting on top of the anxiety monster

Suffering from anxiety issues as I do, when things go wrong, or I perceive them to have gone wrong, I turn inwards. Anxiety can take many forms, for me it’s social, a fear of walking into a room full of people, worrying about things I’ve said, fretting over the impression I’ve made on people I don’t even know that well.

Another unfortunate symptom of my anxieties is my ability to ruminate and make things seem far worse than they really are, to catastrophize a minor setback, to visualize terrible events as a result of a minor hiccup. It has been the ruin of me many times, and while 9 times out of 10 the situation has resolved itself fairly well, the toll on my mind hasn’t always been that great.

There is only so much ruminating and catastrophizing a human brain can take, only so much bouncing back before your brain caves under the strain. The many times I’ve catastrophized only to realise everything will be okay. Deep in the recess of my mind I kind of know that it may not be anywhere near as bad as I think it’ll be, and it sometimes feels like some kind of masochistic process I have to put myself through - because it’s bad luck if don’t.

It’s almost as if I enjoy it, and I must put myself through it, because if I don’t, then I’m tempting fate, and something really bad WILL happen. Soon my brain gets stuck in a groove and I can’t undo the ruminating, and suddenly it’s in a perpetually hellish state of ‘red alert.’

With this in mind, you would think I’d be the last person that should have taken the self-employment route. After all, there are several hills to climb and many ‘hiccups’ along the way to success, surely such a person as myself should have stayed in a job where employment would offer me a safe haven from worry and stress?

But I didn’t, because you know and I know that I wouldn’t be writing this if I had. I left my job back 2011 and took the hardest road of all, towards self-employment. And yes, sometimes I’ve come close to throwing the towel in, but no different from many others who become freelancers.

But the way I see it why shouldn’t I be self-employed?

Why should I not be allowed to do what I love, why should someone with an anxiety disorder not be allowed to do what they enjoy?

I do have long periods where I don’t ruminate and catastrophize at all, as long as everything goes smoothly. Now, this past few weeks have been lovely, until this week. A client goes quiet, it’s only been a couple of days, but I’m starting to worry, I’ve invoiced him, it’s a substantial amount of money (to me anyway).

While everyone else will be moving on to other jobs and trying to make the best of a potentially bad situation, I’m ruminating about what could happen sometime in the future because of it. Days of procrastination while I worry about the unknown, when I could be getting on with it.

And the awful guilt because there’s an awful lot of people out there with worse things going on their lives than me.

But, I am getting better…

And the reason why I’m getting better is because I’m using coping strategies to deal with it. I love copywriting, I love what I do. I get to write every single day, talk to the most interesting people and work my own hours.

And it’s worth fighting for.

Basically, I’ve got a kind of mish-mash of mindfulness and manifesting meditations I do. It’s like wrapping myself in a blanket, allowing myself to feel safe, that all will be well, to feel in the moment right now and to appreciate the little things, the everyday. I meditate at least once or even twice a day, depending on how stressed I am about something.

Funny thing is I used to really scoff at people meditating, I was convinced I couldn’t lie still for that long or stop my mind from wandering. Admittedly it is hard and I don’t always get to the end of a meditation, but just the ‘trying’ is a positive step.

I’m also reaching out to my online community of freelancers, mostly taking courses, getting involved, talking to people and popping my head above the parapet and that is doing me all the good.

I don’t think my anxieties are going to magically disappear as a result of my meditating or talking it out, and that in itself is a good thing. Because accepting I have a mental health issue that isn’t going to go away for good is part of the process, part of the road to feeling better, and of finding coping strategies that work.

I know through diligent googling that there are self-employed anxiety sufferers out there who fight the good fight each and every single day, but I don’t know where you are. I think that it’s good to talk about it, it’s good to be able to say, ‘these are my issues, and this is how I deal with them’ and as a result perhaps help someone else, connect, say something that resonates and introduce new strategies that will get someone else on the road to feeling good.

If you’re a copywriter, a freelance writer or a freelance, self-employed warrior with daily anxiety battles, do come forward and introduce yourself, I’d love to hear from you.

How do you deal with your issues?

Further reading

None of these are specifically for anxiety but they’ve helped me. Some of the books I haven’t read, but they may help you get a general feel for meditation.

Books n stuff to get you started

https://www.standard.co.uk/shopping/esbest/books-dvds/non-fiction/the-best-books-on-mindfulness-and-meditation-that-will-clear-your-headspace-in-2017-a3142056.html

Kelly Howell could hypnotise and relax two rabid dogs in an alleyway. My favourite healing meditation.

https://www.amazon.com/Secret-Universal-Mind-Meditation/dp/1881451569/ref=sr_1_1?s=books&ie=UTF8&qid=1505998461&sr=1-1&keywords=kelly+howell

My first introduction to The Law of Attraction, Lana Schlafer. For getting to a good place.

http://www.lanashlafer.com/

Copywriting, selling and clarity...

There's a lot of information out there on how to sell, and there's plenty of people out there who claim to have made thousands of dollars selling something they're pretty vague about. Grandiose statements about earning several thousand dollars, doing what exactly, no one knows.

Selling the sell is a popular theme online, only I never really know what type of selling it is, it's always shrouded in mystery. On social media, Instagram is the biggest culprit of all. People come online with all sorts of promises about how you can make $$$ and do relatively little all day while the cash rolls in. Pictures abound of people standing next to flashy cars and sitting next to their laptops on the beach in some tropical paradise. But to me, there doesn't seem to be any clear indication of what it is they're selling you, you just get to hear their sell-the-sell song through a loudhailer, and with all the promises in the world, if I don't get any substance, they don't get my cash.

I don't believe there's an easy way to destination success, unless you're prepared to work for it. When I'm feeling low or I'm struggling, it's easy to be tempted by the get-rich-quick schemes, but the truth is, it takes hard work to get anywhere in life. And yes, that can sometimes lead to a few bumpy roads along the way.

I like clarity.

So if someone's trying to sell me something I like to know exactly what I'm getting for my money. I think that's important.

So, if I'm selling on behalf of a client, marketing a product or service, I don't go in for the snake-oil-from-the-back-of-a-wagon selling, because the dark underbelly of selling is not the kind of copy I provide, so if that's what you want, then move along, there's nothing to see here.

Let's not do vague promises couched in spammy language, but speak of features-translated-into-benefits, be clear about what you're selling, cut out the fatuous imagery, and finish with a strong call to action.

That's how I like to do it.

My more grounded approach to copywriting may not be to everyone's tastes, but I like to persuade rather than overwhelm, disarm and win over using tried and tested methods using rich vocabulary that's clear, concise and to the point.

If you think that's the kind of copy that works for you, then you know what to do, give me call or drop me an email and let's talk.

gillianjones@taithcopywritinguk.com

"The greatest sign of truth is simplicity and clarity"

Further reading:

http://www.abccopywriting.com/2016/09/20/say-what-youre-selling

https://blog.kissmetrics.com/write-copy-like-apple/

http://hscopywriting.co.uk/blog-post-4/

http://pacecomms.co.uk/5-effective-copywriting-tips/