Should your business still be blogging in 2019

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Since I started using Linkedin more frequently, my website blogging has gone off the boil and gradually became almost non-existent. I’m afraid I haven’t practising what I preach. I realised this when I was asked by a fellow copywriter on their LinkedIn post about what bits of advice we give clients but don’t act on ourselves. 

Yes, I should be blogging more on my own website, because yes, I post regularly on LinkedIn and other networking groups on FB. But rely on one network too heavily and it goes under, what where does that leave us? In a nutshell, nowhere, because if we depend too much on one thing, and suddenly it ceases to exist, where do we go to peddle our wares?

I’ve discussed this with my peers. And it’s hard to find an answer, because there’s a lot of us everywhere, well there are if you’re a copywriter or a web designer. You could argue that these sectors have become over-saturated, although there will be plenty who argue that there’s always room for more copywriters and designers who offer value, who niche in a particular area, who know what they’re doing. 

A lot of copywriters don’t provide blogging anymore as a service and have moved on to more lucrative areas like direct response, and those who do still do content tend to stick to web copy and single one off web pages. It’s not hard to understand, blogging takes up a lot of time, but the question is it lucrative enough to be worth doing in 2019 regardless of whether you’re a copywriter or any other type of business?

My answer is yes it is.

A blog is a valuable addition to your business’s website because it not only acts as a demonstration of your expertise, it shows potential clients your style of writing if you’re a writer of some capacity, and it also shows people the person behind the business. Now I’m not telling you this because I’m blagging myself a job, as I too have been moving away from the blogging recently (or should I?). However, I do think it’s valuable for me as a calling card for my writing style and my abilities as a copywriter, to demonstrate my expertise and knowledge in one area to potential clients.

A short and succinct blog can provide answers and information that helps potential customers/clients see what your product or services are about. It can be fact based, in the form of FAQ or bullet points, and yes you can make them longer if you have something to say. Long copy isn’t dead. Information has its place as long as it has value, it can help your website climb up the search engines, increase visits to your website, helping it rank higher with Google. 

According to one blog, 47% of new buyers view at least 3 to 5 blogs before they engage, this could be anything from a short piece on your home page to an informational piece on your dedicated blog page. In fact, the same site argues that 67% of small businesses get more leads than those that don’t have an up to date blog. If it’s SEO optimised, even better. 

On a social media networking site potential clients are only getting half the picture, yes you can keep posting a link to your website, but if you post a blog to your site (like I’m doing now) your audience are going to have to visit the link to your site to read the blog, and then who knows, they might browse the rest of it while they’re there. 

And as another digital marketing agency argues SEO is still a driver for targeting clients to your website. They argue that:

“Consistently adding blog posts is also an important trigger for Google and other search engines because it shows your website is alive, it is being monitored and used. But it also signals you are a business that can be trusted to produce authoritative, informative posts that your customers need – especially if you share your posts and get people to like, share and comment on them too.”

Quality is key, and you don't have to blog every single day or week, it can be biweekly or monthly as long as it’s regular and fresh, informative and not too arduous. Remember your core target audience - those who are likely to buy from you. Who are these people, and have you done some research before starting? And you can always exchange one week or month for a video, keeping it in people’s minds and providing a different media as a way of talking about your products or services.

Get it right and you could see in increase in traffic and more lucrative leads. 

And if you don’t have time for that you could hire a copywriter to do it - like me. Yes, I’ve been lured into believing in the art of the blog again because I’m beginning to see its value once more, I am renewed! - question is as a business, do you appreciate what a blog can do for your business?

And if you don’t have the time for that either you could always start your own choir and get them to sing your business’s praises, there’s a new complaints choir that do exactly that!

if you’d like to work with me I’m an About Page, bio. profile specialist and I also provide full web copy and brochure copy for online or print. Get in touch today if you’d like to work with me.

When copywriters get scared - getting on top of the anxiety monster

Suffering from anxiety issues as I do, when things go wrong, or I perceive them to have gone wrong, I turn inwards. Anxiety can take many forms, for me it’s social, a fear of walking into a room full of people, worrying about things I’ve said, fretting over the impression I’ve made on people I don’t even know that well.

Another unfortunate symptom of my anxieties is my ability to ruminate and make things seem far worse than they really are, to catastrophize a minor setback, to visualize terrible events as a result of a minor hiccup. It has been the ruin of me many times, and while 9 times out of 10 the situation has resolved itself fairly well, the toll on my mind hasn’t always been that great.

There is only so much ruminating and catastrophizing a human brain can take, only so much bouncing back before your brain caves under the strain. The many times I’ve catastrophized only to realise everything will be okay. Deep in the recess of my mind I kind of know that it may not be anywhere near as bad as I think it’ll be, and it sometimes feels like some kind of masochistic process I have to put myself through - because it’s bad luck if don’t.

It’s almost as if I enjoy it, and I must put myself through it, because if I don’t, then I’m tempting fate, and something really bad WILL happen. Soon my brain gets stuck in a groove and I can’t undo the ruminating, and suddenly it’s in a perpetually hellish state of ‘red alert.’

With this in mind, you would think I’d be the last person that should have taken the self-employment route. After all, there are several hills to climb and many ‘hiccups’ along the way to success, surely such a person as myself should have stayed in a job where employment would offer me a safe haven from worry and stress?

But I didn’t, because you know and I know that I wouldn’t be writing this if I had. I left my job back 2011 and took the hardest road of all, towards self-employment. And yes, sometimes I’ve come close to throwing the towel in, but no different from many others who become freelancers.

But the way I see it why shouldn’t I be self-employed?

Why should I not be allowed to do what I love, why should someone with an anxiety disorder not be allowed to do what they enjoy?

I do have long periods where I don’t ruminate and catastrophize at all, as long as everything goes smoothly. Now, this past few weeks have been lovely, until this week. A client goes quiet, it’s only been a couple of days, but I’m starting to worry, I’ve invoiced him, it’s a substantial amount of money (to me anyway).

While everyone else will be moving on to other jobs and trying to make the best of a potentially bad situation, I’m ruminating about what could happen sometime in the future because of it. Days of procrastination while I worry about the unknown, when I could be getting on with it.

And the awful guilt because there’s an awful lot of people out there with worse things going on their lives than me.

But, I am getting better…

And the reason why I’m getting better is because I’m using coping strategies to deal with it. I love copywriting, I love what I do. I get to write every single day, talk to the most interesting people and work my own hours.

And it’s worth fighting for.

Basically, I’ve got a kind of mish-mash of mindfulness and manifesting meditations I do. It’s like wrapping myself in a blanket, allowing myself to feel safe, that all will be well, to feel in the moment right now and to appreciate the little things, the everyday. I meditate at least once or even twice a day, depending on how stressed I am about something.

Funny thing is I used to really scoff at people meditating, I was convinced I couldn’t lie still for that long or stop my mind from wandering. Admittedly it is hard and I don’t always get to the end of a meditation, but just the ‘trying’ is a positive step.

I’m also reaching out to my online community of freelancers, mostly taking courses, getting involved, talking to people and popping my head above the parapet and that is doing me all the good.

I don’t think my anxieties are going to magically disappear as a result of my meditating or talking it out, and that in itself is a good thing. Because accepting I have a mental health issue that isn’t going to go away for good is part of the process, part of the road to feeling better, and of finding coping strategies that work.

I know through diligent googling that there are self-employed anxiety sufferers out there who fight the good fight each and every single day, but I don’t know where you are. I think that it’s good to talk about it, it’s good to be able to say, ‘these are my issues, and this is how I deal with them’ and as a result perhaps help someone else, connect, say something that resonates and introduce new strategies that will get someone else on the road to feeling good.

If you’re a copywriter, a freelance writer or a freelance, self-employed warrior with daily anxiety battles, do come forward and introduce yourself, I’d love to hear from you.

How do you deal with your issues?

Further reading

None of these are specifically for anxiety but they’ve helped me. Some of the books I haven’t read, but they may help you get a general feel for meditation.

Books n stuff to get you started

Kelly Howell could hypnotise and relax two rabid dogs in an alleyway. My favourite healing meditation.

My first introduction to The Law of Attraction, Lana Schlafer. For getting to a good place.