Copywriting, selling and clarity...

There's a lot of information out there on how to sell, and there's plenty of people out there who claim to have made thousands of dollars selling something they're pretty vague about. Grandiose statements about earning several thousand dollars, doing what exactly, no one knows.

Selling the sell is a popular theme online, only I never really know what type of selling it is, it's always shrouded in mystery. On social media, Instagram is the biggest culprit of all. People come online with all sorts of promises about how you can make $$$ and do relatively little all day while the cash rolls in. Pictures abound of people standing next to flashy cars and sitting next to their laptops on the beach in some tropical paradise. But to me, there doesn't seem to be any clear indication of what it is they're selling you, you just get to hear their sell-the-sell song through a loudhailer, and with all the promises in the world, if I don't get any substance, they don't get my cash.

I don't believe there's an easy way to destination success, unless you're prepared to work for it. When I'm feeling low or I'm struggling, it's easy to be tempted by the get-rich-quick schemes, but the truth is, it takes hard work to get anywhere in life. And yes, that can sometimes lead to a few bumpy roads along the way.

I like clarity.

So if someone's trying to sell me something I like to know exactly what I'm getting for my money. I think that's important.

So, if I'm selling on behalf of a client, marketing a product or service, I don't go in for the snake-oil-from-the-back-of-a-wagon selling, because the dark underbelly of selling is not the kind of copy I provide, so if that's what you want, then move along, there's nothing to see here.

Let's not do vague promises couched in spammy language, but speak of features-translated-into-benefits, be clear about what you're selling, cut out the fatuous imagery, and finish with a strong call to action.

That's how I like to do it.

My more grounded approach to copywriting may not be to everyone's tastes, but I like to persuade rather than overwhelm, disarm and win over using tried and tested methods using rich vocabulary that's clear, concise and to the point.

If you think that's the kind of copy that works for you, then you know what to do, give me call or drop me an email and let's talk.

"The greatest sign of truth is simplicity and clarity"

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Copywriting, spring and changing direction

Copywriting, spring and changing direction

A month has gone by and I’ve not written anything on my copywriting blog. The reason, or excuse (if you want to be harsh) is this that I’ve been busy, which is a blessed relief in comparison to January, the worst and most desolate of months of the year, oh apart from August, that’s something else to look forward to. A time when everyone vacates the ‘building’ and goes on vacation, the big quiet until the pre-Christmas frenzy.

Where does the time fly though, because we find ourselves on the cusp of spring, and the turning back of clocks. As I move happily into the spring months my thoughts turn to how business will be this year, what changes I need to make and what areas I need to focus on. A spring clean, so to speak, of my year ahead.

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