Business, perseverance and the magic of words from a copywriter

Life is hard. You know that, I know that. God knows I know, I've had some of the hardest times imaginable. And you wonder, how will I ever overcome this obstacle, or how will I ever get over this hurdle - but you do. Every problem you've ever had, even the biggest one you think you've ever handled, you've overcome it, dealt with it, put it to bed. And so on to the next hurdle or obstacle that raises its head.

Life is like that. It presents one obstacle, you get over it, and then there's another one, and we, as humans, survive and endure and go on. We often create problems. I create my own all the time. I like to call them challenges, but these challenges present me with problems, obstacles, hurdles to be overcome. And when I feel like throwing the towel in, I ask myself, is all of this really worth it?

I started a business. That business is the lifeblood of what I do, it gives me the kind of freedom and flexilibity I never had when I worked a 9-5, but it also gives me problems, obstacles, hurdles. Each one is different, one problem is easy to overcome, another is like a millstone around my neck. Each problem I overcome, I give myself a pat on the back for having come through it, even with the easy ones, it's still an acheivement. And each step, each problem brings me nearer to my goal. That's what running a business is all about, it's about overcoming obstacles, finding solutions, climbing hurdles to get to your end goal.

If you're reading this and you run a business, then you'll know exactly what I mean. Perhaps up until now you've not found the words to express it, and that's okay, because not everyone uses words as well as they might use a painbrush or a camera better.

We all have a skill.

If you run a business and you want it to succeed however, you will need words, and not just any words. You'll need words that have been carefully crafted, so cleverly put together that they simply dance off the page. They'll should only dance off the page to those that matter, the people you're trying to reach, the kind of people who want what you're selling, giving or exchanging. Whatever it is, you have to reach those chosen few. It's like magic, but it isn't, it takes hard work, skill.

And if you don't have that skill, then that's an obstacle, a hurdle, a problem, or whatever you want to call it. But it doesn't have to be that way because my business is to help people just like you, so you can overcome your hurdle. And SELL and make MONEY. It doesn't get better than that does it?

When you run a business everything is on your terms, because whoever pays the piper plays the tune, and you'll be playing your own tune alright, that's the world of the entrepreneur. But there's always a problem to be overcome, but if you like, I'll be your piper and I'll play your tune, and write the words on the page, giving you the key that opens the gate, that leads to the customers.

And I love words. I love the rhythm and sound of them and I love making them work in different ways.

As a business owner I've had to overcome problems, I've had to persevere and I've had to think outside boxes, books and even my own head. But the one thing I know, the one thing I love is words, that's why I chose to manage a business where words are what I get paid to do.

But it might not be yours.

But if words are your hurdle, problem, obstacle or whatever you want to call them, and you need them so your business can look the best its ever been, so people will buy from you, be impressed by you, call you, contact you, so they can get what you're offering, then give me a call.

Because really,

I'm your solution

I really am.



Copywriting, selling and clarity...

There's a lot of information out there on how to sell, and there's plenty of people out there who claim to have made thousands of dollars selling something they're pretty vague about. Grandiose statements about earning several thousand dollars, doing what exactly, no one knows.

Selling the sell is a popular theme online, only I never really know what type of selling it is, it's always shrouded in mystery. On social media, Instagram is the biggest culprit of all. People come online with all sorts of promises about how you can make $$$ and do relatively little all day while the cash rolls in. Pictures abound of people standing next to flashy cars and sitting next to their laptops on the beach in some tropical paradise. But to me, there doesn't seem to be any clear indication of what it is they're selling you, you just get to hear their sell-the-sell song through a loudhailer, and with all the promises in the world, if I don't get any substance, they don't get my cash.

I don't believe there's an easy way to destination success, unless you're prepared to work for it. When I'm feeling low or I'm struggling, it's easy to be tempted by the get-rich-quick schemes, but the truth is, it takes hard work to get anywhere in life. And yes, that can sometimes lead to a few bumpy roads along the way.

I like clarity.

So if someone's trying to sell me something I like to know exactly what I'm getting for my money. I think that's important.

So, if I'm selling on behalf of a client, marketing a product or service, I don't go in for the snake-oil-from-the-back-of-a-wagon selling, because the dark underbelly of selling is not the kind of copy I provide, so if that's what you want, then move along, there's nothing to see here.

Let's not do vague promises couched in spammy language, but speak of features-translated-into-benefits, be clear about what you're selling, cut out the fatuous imagery, and finish with a strong call to action.

That's how I like to do it.

My more grounded approach to copywriting may not be to everyone's tastes, but I like to persuade rather than overwhelm, disarm and win over using tried and tested methods using rich vocabulary that's clear, concise and to the point.

If you think that's the kind of copy that works for you, then you know what to do, give me call or drop me an email and let's talk.

"The greatest sign of truth is simplicity and clarity"

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