The Content Strategy Package
With 5 years experience as a copywriter I felt it was time to put my experience to good use. I'm now providing a standalone service that's slightly separate to the ones I provide with my copywriting.
And yes, copywriting is NOT content strategy.
And content strategy is NOT content marketing.
So enough about what it isn't. Let's get down to what it actually is.
Content strategy is all about planning the type of content you're going to have and how it will be displayed.
It's an important part of the design process.
It's better if it's done in collaboration with a web designer.
It usually involves a content audit. And I will provide that as part of this package.
What will the content audit contain?
It'll involve me going through your entire website with a fine tooth comb, what's old, what's new, what shouldn't be there, what should be, what's surplus to requirements. It'll be the business equivalent of someone going through your underwear drawer.
And it doesn't end there.
I'll be looking at your current tone of voice and brand consistency.
I'll also take a look at your videos, podcasts and images, whether it's a TV ad, app, video, radio programme or podcast and I'll be going through it with a fine tooth comb.
Content governance is about how you handle your information, information that's on both your website and social media.
Questions we should be asking include -
What kind of content do you need and what do you want to create?
Who's involved with the creation of that content?
How do you create it?
How are you going to publish it and where?
How are you going to maintain it going forward?
Governing your content will need a strategy and once you have a strategy, which I will help you create, you'll then need a plan of action. that plan of action will involve putting a content marketing strategy together.
What I won't do is - do it for you or outsource the work and get someone else to do it.
What you need to do once the audit's been carried out and I've put forward a strategy, is come up with a content marketing strategy, which is a slightly different animal. And I don't do that currently.
What I do is a little like a risk assessment of your business content. I used to work for the NHS and I'm familiar with information governance, so I'm using what I've learnt from that period of my life, including risk assessment, and also from what I've learnt as a copywriter to carry out content audits and create content strategies that work.
I've written a blog about content strategy here on LinkedIn and it'll give you a better idea of what content strategy is.
I'm starting with this package from June 1st.
Do you want a content strategy and audit for your organisation?
It'll be thoroughly, I'll ask a lot of questions, but it'll be well worth the investment and it won't be anywhere near as expensive as you think. I don't charge gastronomic fees for my work, but I will charge what I think is a fair price for my services.
If you want work with me and get your website into the streamlined animal you know it can be,
If you want to find out how to fill your website with carefully curated information that your readers find useful,
If you want to increase engagement and provide the kind of information your target audience will lap up,
Then you need my help.
If you don't want your website to look like a hot mess
if you want to find out why it's not working and what you can do about it
If you don't want your website to make people go Uggh! before moving on out quicker than a comet,
If you don't want your business, organisation or campaign to fail on account of your poor website and the information that populates it,
...then you need my assistance. For a bespoke content strategy and audit for your website email me at -
My prices will start from £1500/$1996
But for the first 5 to sign up in June, I'll be offering a discount, yup, a proper bona fide discount. That's £750/$998.
For the first 5.
That's half price.
Can you afford to miss out?
Me no think so......
So get in touch today, email or contact form, the choice is yours.